Simple. Custom. Effective Retirement Plans. The Importance of Diversification See how diversifying has the potential to provide steadier returns. The Trouble With Market Timing See how time in the markets has been more rewarding than timing the markets. Historically, Markets Rebound Bear markets typically occur every six years. Regardless of how far the markets fall, historically they have always rebounded. Investing in the Long Run See how the longer you remain invested, the more stable your returns generally become. Opportunities at Market Lows See how bad markets have typically been followed by better performing markets.